London Collections " Men" a brand new menswear showcase Starting Friday 15TH June - Sunday 17TH June 2012 . London will kick start the Menswear calendar with a showcase of British brands and businesses embedded in a cultural programme. London Collections: Men is a development of the Men’s day at London Fashion Week which has grown in stature and content despite sitting outside of the traditional menswear calendar. This new showcase will emphasis both the creative and commercial importance of Britain’s brands and emerging talent as well as the rich cultural landscape that contributes to the inspiration and success of this sector.
The majority of brands and designers who participate in the Men’s day at London Fashion Week will be contributing to the showcase. London’s emerging talent showcases MAN, NEWGEN MEN sponsored by Topman and Fashion Forward will support the UK’s most innovative new talents to show during this period. Iconic British designers such as Margaret Howell, heritage brands such as Aquascutum and Savile Row tailors including Richard James and E. Tautz will join London Collections: Men to show the breadth of British menswear.
"This is a fabulous initiative, and one that will undoubtedly draw even more attention towards London this year. Whether you're involved in sport, fashion, media, retail, entertainment or tech, or indeed any industry, London is the place to be in 2012." - Dylan Jones, Editor GQ & Chair of the Fashion 2012 Menswear Committee.
London Collections: Men will form part of the Fashion 2012 Calendar, a central platform under which the industry is able to showcase and celebrate British fashion. It will provide a core focus for the industry and a schedule for the major fashion events and activities throughout London’s Olympic year.
Location: The Hospital club, 24 Endell Street , London WC2H 9HQ Running from 15th – 17th June.