Saturday, June 23, 2012

Marcelo Burlon | County of Milan T-SHIRTS

A cultural wanderer, jack of many trades and all-around mover ’n shaker, MARCELO BURLON’s oeuvre, from styling to photography and film-maker, from clubbing to art direction, is an endlessly morphing monument to the power of contamination.

A line of tees is Marcelo’s latest venture. The t-shirt: clothing at its most basic and effective. The wearable equivalent of a blank canvas: a playground, a declaration of intents; a political manifesto, even. Marcelo uses t-shirts as a launch-pad for his multi-culti vision centered around the idea of self-determination as revolutionary tool.

Drawing iconographic elements from different cultures – Mapuches crosses from Patagonia, Argentinean birds feathers, esoteric symbols, nods to rave and club culture, plus muse Lea T as an icon of reinvention – Marcelo creates his very own symbology.

Printed on black tees and developed by graphic designer Giorgio Di Salvo, motifs have a kaleidoscopic quality: visually arresting and bold, they keep you guessing.

The T-Shirt Collection Going to be available from  JUNE 23RD to  JULY 26TH 2012 at Showroom Marcona 3.







Credits:
Graphic Designer Giorgio Di Salvo
Art Direction Macs Iotti
Video Alessandro Grimaldi
Photo Zelinda Zanichelli
Hair Stylist Gianluigi Gargaro @ Coppola
Make Up Mary Cesardi @ Atomo
Talents Lea T & Marcelo Burlon
Backstage Photographer Gastòn Suaya
Assistant Production Emanuele Andreis
Music Barnt - Geffen
Thanks toMarcona 3, Top Ten-Only T Shirts (PD), Circus Studios
Text by Angelo Flaccavento
Video Via Marcelo Burlon.
Showroom Marcona 3.


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